About:
Belas Artes is a renowned Brazilian university known for its strong focus on arts, design, architecture, and creative industries. With over a century of history, it is one of the most prestigious institutions in its field and receives thousands of admissions every year.
In this particular project, a partnership was established between the university and R7, aiming to promote the courses and offer exclusive discounts to viewers of the portal.
Of all the projects presented in this portfolio, this is the most recent. The experience gained over the past few years played an important role in delivering the website within a tight deadline, while addressing the challenges of combining the R7 design system with the Belas Artes visual identity, as requested for this partnership.
The homepage is structured into three main sections: teaching modalities, professional fields of activity, and university campuses.
Selecting a field of activity or a campus leads users to similar listing pages that present the available postgraduate courses inside the selected grouping. These pages display summaries of each course, highlighting important information such as teaching modality, course duration, and location.
From there, users can access individual course pages or use the button in the page header to view all available courses, allowing them to explore options beyond the selected grouping.
By selecting "All Courses", either from the top navigation or from the buttons inside the professional area or campuses grouping pages, users are taken to an area that displays all available postgraduate courses. On this page, they can use different filters, alone or in combination, to find the option that best fits their needs.
Similar to R7 Cupons and Cashback, this partnership with Belas Artes acts as a bridge between the R7 audience and the university, presenting course discounts and directing users to the institution’s official websites, where the enrollment process takes place.
After choosing a course, users are redirected to these websites, where they can find more detailed information about the program, including curriculum, faculty, pricing, and payment options.
The biggest challenge in this project was definetly the short deadline. As the academic year approached, it was essential for the website to be live before classes began, allowing users to enroll in postgraduate courses and start their studies in the following months.
Combining the R7 Design System with the visual identity of Universidade Belas Artes initially seemed complex, but the quality and consistency of both made the integration smooth and straightforward.
The experience gained over previous years, along with work on similar projects, helped streamline the process, supported by clear communication and effective decision-making among all parties involved.
