01
OVERVIEW
R7 Cupons is a platform for discounts and cashback, connecting users to partner retailers. It does not sell products directly. Instead, it aggregates coupons, deals, and cashback offers across categories.
Built within the R7 ecosystem, it introduces savings opportunities to a large and diverse audience.
02
THE CHALLENGE
The product behaves like an e-commerce platform, but does not handle transactions directly. Users are redirected to external retailers, which can create confusion.
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A large part of the audience coming from the R7 ecosystem is not familiar with this type of platform or with concepts like cashback, requiring a clear and trustworthy experience that introduces new behaviors without friction.
03
SOLUTIONS
The process focused on understanding the audience and their level of familiarity with similar products, guiding a design approach centered on clarity.
The platform was structured with strong visual distinction between sections such as coupons, categories, offers and retailers, ensuring quick recognition and easier navigation. Key information was always visible, reducing the need for interpretation.
Quick FAQ elements were added in strategic areas to explain concepts when needed, supporting less experienced users without interrupting the experience.
04
RESULTS
The platform made coupons and cashback more accessible to a broader audience, simplifying how users discover and use savings opportunities.
The structure and clarity of the experience helped users understand how the platform works and navigate it with ease.
Accessibility
Easier to understand for new or unfamiliar users
Clarity
Clear separation between sections and content types
Content Volume
Wide range of daily deals and partner retailers
User Value
Consistent opportunities
to save money
05
DESIGN SYSTEM
R7 Cupons is based on the R7 Design System to maintain consistency and familiarity across the ecosystem.
As a distinct product with different needs, new components were created to support its structure and interactions. A wide icon set was curated to represent categories and improve recognition across the platform.
06
CONCLUSION
Understanding the audience was essential to the project, guiding decisions around structure, content, and overall experience.
Research and benchmarking helped adapt common e-commerce patterns to a less familiar audience, translating complex concepts like coupons and cashback into a clearer and more accessible experience.
Designing an e-commerce-like platform without direct transactions required careful handling of multiple sections, categories, and content types, ensuring users could navigate and understand the product without confusion. This project was a valuable experience in balancing complexity and clarity for a broad audience with different levels of familiarity.
