R7.com

R7.com

streaming platform

2022 • 2026

digital media platform | 2021 • 2026

digital media platform

2021 • 2026

product

digital media platform

year

2021 • 2026

scope

Data-Driven

User Research

Benchmarking

User Flows

UI Design

Design System Scaling

Prototyping

01

OVERVIEW

R7 is one of the largest news websites in Brazil, reaching over 70 million monthly unique users according to Comscore. It covers a wide range of topics, including politics, economy, sports, health, lifestyle, and pop culture, as well as content related to Record TV programs.

Because of this broad coverage, the platform serves a highly diverse audience with different interests, behaviors, and levels of engagement.

02

THE CHALLENGE

R7 presents multiple product and business challenges due to its scale and diverse audience.

One example of this is the platform’s revenue model.

Most of the platform’s revenue comes from advertising displayed across pages. This creates a strong need to keep users navigating through the website and consuming multiple pieces of content per session.

The challenge was to design experiences that increase engagement,

encourage return visits, and extend user sessions without compromising

usability or content clarity.

The challenge was to design experiences that increase engagement, encourage return visits, and extend user sessions without compromising usability or content clarity.

The challenge was to design experiences that increase engagement,

encourage return visits, and extend user sessions without compromising usability or content clarity.

03

SOLUTIONS

The product team continuously provides data on user behavior, such as clicks, time on page, and navigation flows. These insights guide design decisions focused on increasing engagement and retention. Based on this data, multiple features were designed to encourage users to stay longer and return more frequently.

Newsletter:


Topic-based newsletters allow users to subscribe to specific interests. Each newsletter curates related articles and is sent periodically via email.

This creates a recurring entry point to the platform and brings users back independently of their usual browsing habits.

The product team continuously provides data on user behavior, such as clicks, time on page, and navigation flows. These insights guide design decisions focused on increasing engagement and retention. Based on this data, multiple features were designed to encourage users to stay longer and return more frequently.

Newsletter:


Topic-based newsletters allow users to subscribe to specific interests. Each newsletter curates related articles and is sent periodically via email.

This creates a recurring entry point to the platform and brings users back independently of their usual browsing habits.


Follow Authors:


Users can follow specific authors, journalists, or bloggers. When new content is published, users are notified and encouraged to return.

A dedicated page lists all available authors, and the follow option is also accessible directly from articles.


Follow Authors:


Users can follow specific authors, journalists, or bloggers. When new content is published, users are notified and encouraged to return.

A dedicated page lists all available authors, and the follow option is also accessible directly from articles.


Interactive Quizzes:


For a Record TV quiz-based reality show, interactive quizzes were introduced within the show’s page. Users can answer questions, see their ranking, and share results with others.

New quizzes are released with each episode, encouraging repeated participation and social sharing.


Interactive Quizzes:


For a Record TV quiz-based reality show, interactive quizzes were introduced within the show’s page. Users can answer questions, see their ranking, and share results with others.

New quizzes are released with each episode, encouraging repeated participation and social sharing.

04

IMPACT

Engagement

More interactions across content and features

Session Duration

Longer time spent reading and exploring content

Retention

Users returning more frequently via newsletters and notifications

User Acquisition

New users entering through shared quiz challenges

05

DESIGN SYSTEM

R7 includes multiple sections and sub-products, each targeting different audiences, from younger users consuming entertainment content to older audiences following news and TV programs. This requires a scalable design system that maintains consistency while allowing flexibility for different contexts and user needs.

The main focus is to balance variation and consistency, ensuring that new features and experiences align with core principles, visual language, and usability standards.

The following screens represent a small portion of the full design system, which includes a much broader set of components and variations.

06

INTERFACE

Additional screens showcasing different areas of the platform and feature implementations.

  • Elections Coverage

  • Soccer Championship Tables

  • "A Fazenda (The Farm)" - One of the biggest Brazilian Reaility Shows

  • Elections Coverage

  • Soccer Championship Tables

  • "A Fazenda (The Farm)" - One of the biggest Brazilian Reaility Shows

07

CONCLUSION

The product evolves through continuous iteration based on data and performance.

User behavior and research insights guide both improvements and new features, allowing the platform to adapt to changing ways of consuming news as technology and trends evolve. This approach supports a wide range of audiences while increasing engagement and contributing to business results.